{"id":6193,"date":"2026-02-24T08:29:43","date_gmt":"2026-02-24T12:29:43","guid":{"rendered":"https:\/\/infobo.digital\/?p=6193"},"modified":"2026-02-24T08:29:44","modified_gmt":"2026-02-24T12:29:44","slug":"ministerio-de-la-presidencia-licita-servicio-de-monitoreo-digital","status":"publish","type":"post","link":"https:\/\/infobo.digital\/?p=6193","title":{"rendered":"Ministerio de la Presidencia licita servicio de monitoreo digital por Bs 696.000"},"content":{"rendered":"\n<p><em>La convocatoria p\u00fablica, registrada en el Sicoes con el CUCE 26-0025-00-1632531-1-1, establece la contrataci\u00f3n de un servicio integral para monitorear redes sociales y plataformas digitales hasta el 31 de diciembre de 2026. Las propuestas podr\u00e1n presentarse hasta el 4 de marzo de 2026<\/em>.\u200e<\/p>\n\n\n\n<p><strong>La Paz, 24 de febrero de 2026 .\u2013<\/strong> El Ministerio de la Presidencia public\u00f3 una licitaci\u00f3n p\u00fablica para la contrataci\u00f3n de un servicio integral de monitoreo de redes sociales y plataformas digitales, con un presupuesto referencial de Bs 696.000. La informaci\u00f3n se encuentra disponible en el Sistema de Contrataciones Estatales (Sicoes), bajo el CUCE 26-0025-00-1632531-1-1.<\/p>\n\n\n\n<p>De acuerdo con el Documento Base de Contrataci\u00f3n (DBC), el servicio incluye la elaboraci\u00f3n de un diagn\u00f3stico y an\u00e1lisis del mercado digital para identificar tendencias, percepciones, comportamientos y preferencias de los usuarios en relaci\u00f3n con los productos, servicios y acciones del Ministerio. El objetivo es generar insumos para planes, pilares y estrategias institucionales.<\/p>\n\n\n\n<p>El DBC establece la implementaci\u00f3n de un sistema de alerta de crisis, mediante el cual la empresa adjudicada deber\u00e1 notificar de forma inmediata ante picos de menciones negativas o la aparici\u00f3n de temas cr\u00edticos que requieran atenci\u00f3n urgente. El servicio contempla escucha predictiva, alertas tempranas durante las 24 horas y an\u00e1lisis comparativo de la presencia institucional en redes sociales y plataformas digitales.<\/p>\n\n\n\n<p>La plataforma tecnol\u00f3gica deber\u00e1 operar en tiempo real e integrar redes sociales como Facebook, X\/Twitter, Instagram, YouTube y TikTok, adem\u00e1s de medios digitales y tradicionales, blogs, foros, portales informativos y sitios web. Tambi\u00e9n se requiere an\u00e1lisis de sentimiento, identificaci\u00f3n de narrativas y t\u00f3picos emergentes, detecci\u00f3n de actores relevantes e influencia digital, as\u00ed como el uso de herramientas de Inteligencia Artificial y Big Data adaptadas al contexto pol\u00edtico-social boliviano.<\/p>\n\n\n\n<p>El contrato tendr\u00e1 vigencia hasta el 31 de diciembre de 2026 y contempla reuniones semanales de seguimiento con la Unidad de Comunicaci\u00f3n Social e Informaci\u00f3n Gubernamental del Ministerio de la Presidencia. El documento se\u00f1ala que toda la informaci\u00f3n recopilada ser\u00e1 de car\u00e1cter confidencial y no podr\u00e1 ser divulgada ni compartida sin autorizaci\u00f3n expresa de esa cartera de Estado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Convocatoria p\u00fablica, registrada en el Sicoes, establece la contrataci\u00f3n de un servicio integral para monitorear redes sociales<\/p>\n","protected":false},"author":8,"featured_media":6194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[2567,2565,2566,680],"class_list":["post-6193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional","tag-ministerio-de-presidencia","tag-monitoreo","tag-plataformas","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ministerio de la Presidencia licita servicio de monitoreo digital<\/title>\n<meta name=\"description\" content=\"Convocatoria p\u00fablica, registrada en el 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